| | Updates from Fashion's Collective Contents: | The Legal Concerns of Pinterest for Brands By Ceci Guicciardi on Apr 05, 2012 01:00 am Previously on Fashion's Collective, we touched on the four areas of intellectual property law that digital marketers may want to revisit as brands increasingly become present across the main social media platforms (Facebook, Twitter, Tumblr and Instagram). In the last few months, one important new site has come charging onto the scene – Pinterest. Its ... Read in browser »   Digital Emotiveness: The New Key to Participatory Marketing By Guest Contributor on Apr 04, 2012 01:00 am These days, consumers are more involved and educated than ever before in terms of their purchasing decisions. For marketers, this is a powerful opportunity to reach consumers directly and win them over for life. However, it is critical to target customers directly at the level of their emotional response to a marketing campaign or product ... Read in browser » Creating Tribes Around Cause-based Initiatives By Elizabeth Canon on Apr 03, 2012 01:00 am As with most things in our modern world, businesses evolve alongside human behavior. Sometimes, it's the businesses themselves that innovate and cause a change in how we behave, like Apple's creation of the iPhone. Other times, it is the culture that drives businesses to improve. Regardless, businesses exist to capitalize on opportunity, and are set ... Read in browser » | | More to read:
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